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Zangenberg Webinar: Software – Strategies for 2024 and beyond. Playing the long game or see your costs spinning out of control.

16. april 2024 - 09:00-10:30

During 2023 we saw the largest increases on software prices.
Overall the prices increased with more than 10% but many vendors increased prices with 25% and some even with more than 100%.

Software negotiations became tougher in 2023 but some customers were able to maintain existing price levels. As always software can be priced at almost any price depending on the context and the negotiation position.

In this webinar, Henrik Zangenberg and Clara Louise Petersen look at the most important aspects of preparing for and conducting software negotiations and take a look at the characteristics of the largest vendors.

Follow us on this journey through the 2023 battlefield and get our input to the elements of your 2024 strategy. If you do nothing you should expect your prices to continue to increase, and we would advise you to ask for an additional 20% to cover price increases alone.

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In addition, they will cover the following topics:

  • How software is priced
  • The Software Negotiation Playbook
  • Important negotiation lever: The different user profiles
  • Important negotiation lever: The actual use of the software packages
  • Important negotiation lever: Third party alternatives
  • How to measure your software usage: Microsoft and SAP
  • Special considerations for SaaS agreements
  • Contract terms worth negotiating


Clara Louise Petersen

Senior Consultant

+45 20 18 34 60