webinar

Zangenberg Webinar: Navigating Software Price Increases – Your Action Plan

27. august 2024 - 09:00-10:30

During 2023 and the first half of 2024 we saw the largest increases on software prices. Overall, the prices increased with more than 10% but many vendors increased prices with 25% and some even with more than 100%.
Overall, the prices increased with more than 10% but many vendors increased prices with 25% and some even with more than 100%.

Software negotiations has become tougher in 2024, but some customers have been able to maintain existing price levels. As always, the arbitrary pricing in software often results in a big variance across customers as the agreements can be priced at almost any price depending on the context and the negotiation position.

In this webinar, Henrik Zangenberg and Clara Louise Petersen look at the most important aspects of preparing for and conducting software negotiations and look at the characteristics of the largest vendors, including Microsoft and SAP.

Follow us on this journey through the software battlefield and get our input to the elements of your negotiation strategy. If you do nothing you should expect your prices to continue to increase, and we would advise you to ask for an additional 20% to cover price increases alone.

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