Webinar
Zangenberg Webinar: From Stress to Success – Preparing for Your Next Microsoft Negotiation
27. January 2026 - 09:00-10:00
For more than 15 years, Zangenberg Analytics has advised hundreds of private and public organizations on how to negotiate effectively with Microsoft. In this webinar, we reveal what it truly takes to achieve strong outcomes in today’s negotiation landscape.
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Success still requires persistence, a clearly defined landing zone, and mastery of a set of concrete “keys” that unlock better commercial and contractual terms. But the context has changed. Negotiations with US-based tech giants like Microsoft no longer take place in a vacuum—they are increasingly shaped by geopolitical dynamics, including regulatory pressure, digital sovereignty concerns, increased risk exposure, and shifting power balances.
Understanding your counterpart’s priorities, pressures, and fears has never been more important—and knowing how to use that insight strategically can be decisive. The rules of the game continue to evolve, and the negotiation approach that worked even a few years ago may no longer be sufficient.
Clara Louise Petersen and Natasha Drud Bendsen will share the latest insights, real-world observations, and actionable advice for organizations negotiating with Microsoft in 2026, where commercial strategy, geopolitics, and risk management intersect.
